In today's fast-paced business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. One method to achieve these objectives is by lining up marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths concerning modern-day B2B advertising and marketing. We review just how the purchasing trip is now totally fragmented and the manner in which neighborhood building can aid marketing professionals take back contr… Read More